This one was easy, because I share the sentiment of the millions of people that have read and raved about this biography. It would have been easy for Mr. Knight to dazzle us with any number of personal stories, but his narrative stops short of the celebrity cameos one might expect, and instead gives the reader an honest look behind the curtain. This is required reading for entrepreneurs, because if nothing else you can take away the fact that one of the most valuable brands of all time teetered on the brink dozens of times, and that the success we see today is a result of the Nike teams tireless effort, unshakeable belief, and a healthy dose of luck.