Onward

Onward • Howard Schultz

⭑ 3.1 Stars

I try my best to approach any biography written by a successful entrepreneur as an opportunity to learn. I did the same with this book, but in the first thirty pages it was clear that there would be little to learn. Throughout the book, Schultz never shakes his ego - from bumbling on about why he had to return as CEO of Starbucks to save the company from an existential problem that only he could comprehend, to harping on the “revolutionary” practices he implemented during his second tenure. Approach this book with caution, it will feel like a marathon to finish, and the biggest lesson in putting the book down - remain humble.